DEL TACO INTRODUCES TURKEY TACOS
All the Flavor. 33 Percent Less Fat.
Lake Forest, Calif. – January 6, 2014 – Del Taco introduces Turkey Tacos, making the company the first Mexican fast food chain to offer ground turkey as a protein option. Del Taco’s Turkey Tacos feature lean, seasoned ground turkey that has 33 percent less fat than its seasoned beef yet offers the same craveable flavor. Each Turkey Taco has only 150 calories. Del Taco is also offering a Turkey CrunchTada Tostada, an extension of the company’s popular CrunchTada product line.
Priced at $1.29, the new Turkey Tacos are served in a crunchy corn or warm flour tortilla with freshly grated cheddar cheese, crisp lettuce and pico de gallo, made fresh daily at each Del Taco location. The Turkey Taco Meal, priced at $5, includes two tacos, chips with fresh pico de gallo salsa and a drink. When paired with a diet drink, the Turkey Taco Meal has only 430 calories. The product extends Del Taco’s line of “UnFreshing Believable,” high quality, great value menu selections.
“Turkey Tacos reinforce our guest promise to serve quality, made-to-order menu items created with freshly prepared ingredients at an unbelievable price,” said John Cappasola, the company’s executive vice president and chief brand officer. “We’re proud to accommodate the growing number of guests who prefer turkey as a protein option but still want great flavor.”
“It’s exciting to see a major player such as Del Taco offer turkey as a protein option,” said Heidi Diller, registered dietitian-nutritionist who evaluated the product. “Not only do Del Taco’s Turkey Tacos have 33 percent less fat, they taste great!”
Get in on the Turkey Taco talk by using #letstalkturkey on Facebook, Twitter and Instagram, and visit deltaco.com/turkey to download a coupon for a free Turkey Taco with any purchase. Price and participation may vary.
About Del Taco
At Del Taco, all menu items taste better because they are made to order with fresh ingredients including cheddar cheese grated from 40-pound blocks, handmade pico de gallo salsa, lard-free beans slow-cooked from scratch, and marinated chicken grilled in the restaurant. The menu includes classic Mexican dishes such as tacos, burritos, quesadillas and nachos as well as American favorites including hamburgers, crinkle-cut fries and shakes. In 2013, Del Taco announced a rebranding effort and the “UnFreshing Believable” advertising campaign to communicate the lengths the company goes to in order to deliver quality, made-to-order menu items created with freshly-prepared ingredients. Del Taco also serves breakfast featuring a full line of breakfast burritos. Del Taco has 547 restaurants in 18 states serving more than three million guests each week. Consumers can receive coupons for free food by "liking" Del Taco on Facebook at www.facebook.com/deltaco or joining our Raving Fan eClub at www.DelTaco.com/RavingFan. For more information, please visit www.facebook.com/deltaco or www.deltaco.com.