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Jingle Del, Jingle Del!

Del Taco Fills Stockings and Mailboxes with Tasty Personalized Holiday Cheer

(Lake Forest, CA) Dec. 8, 2011 – For those who rely on gift cards for a quick and much-appreciated present, Del Taco has cooked up a fresh program with customized cards, free food and merchandise deals for online purchases through the company’s new web store and in-store offers. Once again, all online Del Taco gift card orders include free USPS shipping.

“We always look for new and innovative ways to add value and fun to our customers’ experience. This year our in-restaurant and online gift card promotions work together to help stretch our customers’ holiday budgets,” said John Cappasola, Chief Brand Officer at Del Taco.

This year, using the company’s new online retail site, www.deltacowebstore.com, Del Taco is offering gift-givers the chance to personalize gift cards and take advantage of online specials. With up to 250 characters of creative writing space, customers can express themselves with witty or warm sentiments, and have their gift delivered to the recipient’s mailbox for no additional charge.

Qualifying gift card purchases are paired with a variety of free food incentives, which delivered in the form of special coupons valid on a future visit. Del Taco’s free food gift card incentives include:

- Buy a $10 gift card and receive two free regular tacos,

- Buy a $15 gift card and receive two free chicken soft tacos,

- Buy a $25 gift card and receive a free combo meal,

- Buy a $50 gift card and receive two free combo meals and a free Del Taco branded flying disc (online offer only),

- Buy a $100 gift card and receive four free combo meals, a flying disc and a knit beanie (online offer only).

Del Taco is debuting three new gift card designs with two designs available exclusively online. One card features a cut-out burrito-shaped gift card with a large red bow and the brand’s newly redesigned logo. Other available card designs include one with flames that insists the card is “Burning a Hole” in the customer’s pocket; classic red and white Christmas stockings filled with Del Taco food items, and seasonal images of snowflakes forming the shape of Del Taco’s logo.

Del Taco has more than 530 restaurants in 16 states. In-restaurant gift card offers, prices, and overall program participation may vary and may not be available in all locations. Online offers are not available in-restaurant and are subject to change without notice. To find a Del Taco near you, visit www.deltaco.com and click on the “Locations” tab. Visit Del Taco on Facebook at www.facebook.com/deltaco.

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publicrelations@deltaco.com