Job Description: Del Taco LLC, the nation’s second largest quick service Mexican/American food chain seeks an experienced, dynamic Field Marketing Manager in the Sacramento Market.

The Field Marketing Manager will develop, coordinate, and execute local, regional and company wide promotions that increase customer transactions, check average, and loyalty for the Del Taco brand. Work with Del Taco approved agencies to develop needed support materials for programs such as display ads, billboards, coupons, etc. Direct agencies to negotiate with media outlets to maximize local TV, cable, and radio promotional activities. Prepare and disseminate communications and instructions to affected restaurants in advance of promotional launches

Positions Duties and Responsibilities:

•Plan, coordinate and execute “value-added" and fee-based media and non-media promotional events to drive customer transactions, check average, and top line sales.

•Primary marketing contact with Franchisees and Area Directors. Meet with Area Directors and Franchisees to plan grass roots restaurant/DMA specific marketing & PR programs to build sales

•Travel to assigned markets to plan and/or execute promotional & marketing activities as needed

•Draft and disseminate communications for all local and regional promotions to General Managers, Area Directors and Franchisees as directed by Del Taco Corporate Marketing

•Plan, budget, coordinate, & execute Grand Openings, reimage and anniversaries for new company and franchise restaurants in assigned markets.

•Distribute media updates for each promotional period to both corporate & franchise operators in assigned markets.

•Responsible for outdoor advertising contracts in respective markets and subsequent contract renewals staying within DMA budgets

•Create and execute direct mail coupon programs using Del Taco media buyers when appropriate

•Provide post-mortem analysis for all marketing programs (radio promotions, direct mail, etc.).

•Work with approved graphic designer to design display ads, coupons, billboards, and other collateral materials to support local and regional programs

•Plan and oversee agreements for local and regional sponsorships, advertising, etc.

•Provide copy for radio commercial tags & on-air promotional event announcements as needed to support local and regional activities.

•Plan and manage budgets for assigned markets

•Responsible for supporting corporate marketing plans to respective areas of accountability.

Basic Position Qualifications:

•Degree in Marketing or other applicable course of study (Degree may be substituted for 3-5 years promotional Marketing experience)

•2-3 years experience in Marketing promotions or local advertising (Franchised QSR experience strongly preferred)

•Good interpersonal skills

•Strong organization, detail-oriented and multitasking ability

•Strong negotiation skills (Media negotiation preferred)

•Strong English vocabulary and writing skills (Copy writing experience preferred)

•Ability to self-direct and work independently with limited daily feedback

•Working knowledge of MS Word, Excel, Power Point, Outlook and Acrobat Reader

•Understanding of QSR Operations